![]() ![]() I tell them they have two options: They can either write a section that resembles the work history found on their resume, or they can use their experience section to highlight only their most important accomplishments. I’m often asked by job seekers how they should address the experience section of their profile. If I see the person hasn't used LinkedIn in months, I will not be impressed neither will hiring authorities. I will click "See all activity" to see how if a person is a player on LinkedIn. Do you have to write articles? That would be ideal but not necessary. To brand yourself successfully, you want to show that you've engaged with your connections. It tells me how engaged a person has been on LinkedIn. When I review people's profiles, I pay special attention to this section. Don’t simply copy your Summary from your resume and paste it in the About section. You should write your About section in either first or third-person point of view. Failure to show creativity or your personality are huge mistakes. It should mention accomplishments that will capture the reader’s attention.Ĭommon mistake. But your About section must also be compelling. You’ll want to use close to the 2,000 characters allowed in About in order to include the keywords your profile needs to boost your visibility. This is where you tell your story, which can include the passion you have for your occupation, a statement about your expertise, or even explain how you’re changing your career. Rather, your Headline should brand you like this: “Finance Manager at Company X | Financial Planning and Analysis | Auditing | Saving Organizations Millions.” 2. Headlines that say things like “Seeking Employment” or “Finance Manager at Company X” are ineffective, as they fail to show value. It might be enough for someone to accept an invite from you if written well. It's what people first read about you and can determine if they open your profile. LinkedIn says profiles with photos are 21 times more likely to be viewed than those without. In addition, people won’t recognize and remember you. A profile sans photo gives the impression you can’t be trusted. If you think a photo is unnecessary, you are sadly mistaken. Other members might use a background image that speaks more to their personal interests. For my background image, I proudly display my LinkedIn Top Voices recognition. Your background image can serve to brand you by letting visitors know the type of work you do. ![]() This section includes your background image, photo, and headline as the major components which have an immediate effect on your branding. I call this section the Snapshot area because that’s exactly what it is: a snapshot of who you are. ![]() When you accomplish this, you'll have a profile that will help you land a job. In this article we'll look at nine sections of your profile where you should focus on branding yourself. What's most important in a profile is that it brands the LinkedIn member it sends a clear, consistent message of the value the member will deliver to employers. It's safe to say I've critiqued/written hundreds of LinkedIn profiles. ![]()
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